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Krakow’s Beer Revolution

KRAKOW TOURS: Krakow is now the best place in Europe to sample Polish craft beers, and brews from independent beer makers around the world, but just five years ago it was almost impossible to find anything on tap other a handful of bland, gassy lagers. It has been a lightning revolution that shows no sign of fizzling out.

In the years after the fall of Communism in Poland, multi-nationals such as Heineken and Carlsberg quickly gobbled up the few remaining national breweries. These companies used their marketing muscle and scale to convince Polish bar managers to stock the ‘must-have’ brands. Nearly all these beers were pasteurised lagers of similar strength and taste. For the discerning beer drinker in Krakow, the situation was dire.

About five years ago, a small number of entrepreneurial pub owners in Krakow decided to turn the accepted pub business model on its head. Instead of selling mainstream beers, they focused instead on providing beers from regional and independent breweries. Consumer response was overwhelmingly positive and, before long, these bars began to build loyal followings.

via Krakow’s Beer Revolution » Krakow Post.

May 15, 2013 Posted by | Krakow Travel Advice | , , , | Leave a comment

   

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