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Krakow’s Beer Revolution

KRAKOW TOURS: Krakow is now the best place in Europe to sample Polish craft beers, and brews from independent beer makers around the world, but just five years ago it was almost impossible to find anything on tap other a handful of bland, gassy lagers. It has been a lightning revolution that shows no sign of fizzling out.

In the years after the fall of Communism in Poland, multi-nationals such as Heineken and Carlsberg quickly gobbled up the few remaining national breweries. These companies used their marketing muscle and scale to convince Polish bar managers to stock the ‘must-have’ brands. Nearly all these beers were pasteurised lagers of similar strength and taste. For the discerning beer drinker in Krakow, the situation was dire.

About five years ago, a small number of entrepreneurial pub owners in Krakow decided to turn the accepted pub business model on its head. Instead of selling mainstream beers, they focused instead on providing beers from regional and independent breweries. Consumer response was overwhelmingly positive and, before long, these bars began to build loyal followings.

via Krakow’s Beer Revolution » Krakow Post.

May 15, 2013 Posted by | Krakow Travel Advice | , , , | Leave a comment

English Vodka – Best in the world

KRAKOW TOURS – It is enough to make a patriotic Pole need a stiff drink to get over the shock – an English vodka has been voted the best in the world.

Chase Vodka has triumphed in the 2010 San Francisco World Spirits Competition, beating 249 rivals from around the globe, including Russia and Poland’s finest.

Tasted under blind conditions (all the bottles were covered to maintain anonymity), Chase was preferred by a 30-strong panel of independent judges.

And instead of being produced by one of the global drink giants in a huge, automated distillery, Chase is made on a farm in Herefordshire – from potatoes.

The spuds are all grown in the farm’s own fields, before being added to water, fermented, and then distilled and bottled. It all takes place on site.

First produced in 2008, Chase is the brainchild of potato farmer William Chase, the man who founded posh crisp company Tyrrell’s.

When he sold Tyrrell’s to a private equity group that same year, Mr Chase realised he needed to find something else to do, and the vodka business was born.

Despite having no distilling experience, he decided to aim for the gourmet end of the vodka market and use his crops of traditional variety potatoes instead of the more usual wheat or rye grains.

Now making 1,000 bottles a week – a drop in the ocean compared with the best-known global vodka names – Mr Chase says demand is soaring in the US thanks to winning the San Francisco competition.

“Winning the award has been fantastic for us,” he says.

“It has really helped to build up the brand’s profile, which is vital. You can have the best product in the world, but it won’t sell if the brand isn’t strong.”

May 20, 2010 Posted by | News, Recommendations, Tour Information | , , , , , , , , , , | Leave a comment

   

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